They provide employees with insights on how to handle situations that on-the-job training and training workshops can’t anticipate or cover.
Well-developed statements give employees credos to work and live by. Statements that sound good but aren’t aligned with your brand or don’t support your organization’s overall mission won’t resonate with people. What makes vision, mission and values statements so special? You! By taking the time to consider both your guests and employees as you create your statements, you can provide guests with a better experience, clearly define your organization’s culture and help employees gain a wider understanding of your organization’s big-picture goals. They may not be as profound as poems by Keats or Byron, but they shouldn’t be greeting card-like sentiments either, as the effects they can have on your business can most certainly be profound. Vision, mission and values statements are-or should be-more than words on a page in an employee handbook or catchy phrases on posters hanging on the break room wall. When a hotel’s vision, mission and values are aligned with the guest experience promised by the hotel’s branding, expectations are met or exceeded and guests leave with the intent to return and recommend.